Our Promotions and Incentive Optimizations capabilities include:

• Developing promotions/incentive response models for predicting customer behavior and their impact on revenue and profitability
• Our methodologies focus on customer behavior and underlying revenue generation process rather than just performance measures. Clear identification of cannibalistic vs incremental impact of promotions allow us to define custom promo optimizer for our clients
• To ensure action ability, we drivers across different categories which are static, dynamic external and dynamic –endogenous variables
• Self learning mechanism is inbuilt in our promo optimizer tool which allows promotions response algorithms to remain up to date as well as in increasing accuracy over time